$1.2 Million LIVE Video Strategy for Established Business Owners in 2026

I've spent the last several years testing live video at scale:

• Hosting hundreds of live video events on LinkedIn
• Mastering webinars by hosting 2 per week for 18 months (each running 2 hours on average)
• Hosting multi-day challenges (three to five day challenges on average)
• Going LIVE on YouTube

What I'm about to share is not just backed up by proven data—but by my own personal experience.

The Real Problem in 2026: Content Is Abundant, Trust Is Not

There's more content than ever. Not because people got smarter or more disciplined, but because AI removed the friction.

Your competitors can now:

• Post daily without thinking
• Publish videos without being on camera
• Sound competent without deep experience

When content becomes abundant, it stops being a signal.

Short-Form Video Is About to Be Commoditized

Video used to mean something. Now AI can:

• Clone voices
• Generate talking-head videos
• Write scripts that sound confident and polished

Very soon, prospects won't trust short-form video at face value either. They'll scroll and subconsciously ask:

• Was this written by AI?
• Is this even a real person?
• Could they actually do this without a script?

Why Live Video Becomes Non-Negotiable

Live video isn't about reach. It's about proof.

It shows:

• How you think without editing
• How you handle nuance
• How you respond when there's no script

You can't fake live. You can't automate it. You can't outsource it. In a world where even video can be artificial, being live is the credibility signal.

Why Live Video Converts at 10–30% (When Funnels Convert at 1–3%)

Most traditional funnels convert between 1–3%. Live video consistently converts between 10–30%. This data point alone should get your attention.

Live video allows prospects to:

• See you think in real time
• Hear how you answer objections
• Watch how you handle nuance
• Experience your expertise without filters

Here's the realistic curve I've seen repeatedly:

• Months 1–3: Skill acquisition
• Months 4–6: 3-10% conversion begins
• Months 7–12: 10%+ conversion becomes the norm

The Blue Ocean Most Established Operators Are Ignoring

Let's look at the data:

• 5.4 billion people are on social media
• Only 16–27 million go live monthly

That means:

• Going live once a month puts you in the top 0.3–0.5% globally
• Going live weekly puts you in the top 0.05%

At your revenue level, almost no one is doing this consistently. Why? Because you can't outsource it. You can't automate it. You actually have to know your craft.

Which is exactly why it works.

Conservative Revenue Math (For Real Businesses)

Example 1: Productized or Service Business

$10k/month baseline revenue + one live event per month:

• 100 attendees
• 10% conversion
• $1,000 offer

Result: $20K per month becomes the new baseline → $120k/year from one recurring live event

Example 2: High-Ticket B2B Consultant

$100k/month baseline + one live event per month:

• 100 attendees
• 10 inbound conversations
• Close 2 deals at $50k

Result: +$1.2M/year from one event cadence

Why LinkedIn Is the Highest-Leverage Platform for Live Video

LinkedIn offers a structural advantage that most platforms don't:

• Invite 1,000 people per week to your event
• That's 4,000 free invitations per month
• Typically 500+ registrations
• 70–100 live attendees

These are not cold leads. They are self-selected, title-qualified, topic-aligned, and already familiar with you.

Conclusion: Start Today

Start monthly. Build to weekly. Commit for 12 months.

It's the closest thing to building a personal brand 10 years ago. And if you don't believe me, you can choose to do nothing and recall this article 3-5 years from now.

Let's grow together,

Shanee Moret