$120,000 LinkedIn Marketing Strategy (Step-by-Step)

Want to know how to attract the right people to you on LinkedIn so you can help them through your business? This guide breaks down the three-lever strategy that can generate at least one inbound client per month—translating to $120,000+ in additional revenue per year with a $10K offer.

Key Takeaways

Three levers drive LinkedIn success: Posts, Live Video, and Newsletters

Post 10+ times per week to maximize engagement (data shows 3x more engagement at 11+ posts/week)

LinkedIn Live events let you invite 4,000 people per month for free—that's 1,000 per week

Even if only ONE lever works, you can generate one inbound client per month

At a $10K offer, that's $120K/year; at $25K, that's $300K/year in additional revenue

This doesn't include downselling, upselling, cross-selling, or client retention

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The Three Levers of LinkedIn Marketing

Lever 1: The Feed (Posts)

The feed is where you scroll and where your prospects scroll. The types of posts you'll leverage include:

Video posts with accompanying text

Polls and engagement questions

Standalone text posts

Text posts with images

The Data on Posting Frequency

There's been a myth floating around that you should post less on LinkedIn to get more out of the platform. Recent data from Buffer proves the opposite:

| Posts Per Week | Impressions Per Post | |----------------|---------------------| | 2-5 posts | ~1,000 impressions | | 6-10 posts | ~5,000 impressions | | 11+ posts | 16,000+ impressions |

Posting 11+ times per week delivers 3x more engagement than posting moderately.

Conservative Math

Let's be extremely conservative. Say you post 10 times per week and get just 1,000 impressions per post (not 10,000):

10,000 impressions per week (organic)
40,000 impressions per month
At 40,000 impressions, expect at least 4 inbound leads

What's a lead? It depends on your call to action:

A personal message requesting a call

A filled-out contact form

A meeting booked

Out of 4 high-quality calls, you should close at least one client.

This lever is critical if you have a smaller network (less than 4,000 LinkedIn connections). You must post at least 10 times per week to play powerfully with the other two levers.

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Lever 2: LinkedIn Live Video

What makes LinkedIn different from other social media platforms is that it was originally designed for networking. This creates a unique opportunity with LinkedIn Live video events.

The Power of Free Invites

LinkedIn gives you the ability to invite:

1,000 people per week to your live video event

4,000 people per month total

All for free

You can't invite 4,000 people all at once—you need to invite 1,000 per week for four weeks. But when you invite 4,000 people to your next live video event, you should get:

500-650 people clicking "Accept"
80-100+ people attending live

What 100 Live Viewers Means

Expect 3 inbound leads
Close at least 1 client

This doesn't include any follow-up, engaging with attendees, or replay viewers after 48 hours.

This lever works best if you have an established network of 5,000+ connections who know, like, and trust you. With 5,000+ connections, you can do one live video per month and max out your invites.

One important note: When you get on live video, there's no faking it. You need to be a true expert in what you claim to be.

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Lever 3: LinkedIn Newsletters

LinkedIn newsletters are a powerful way to stay consistently in front of your audience.

Launch Expectations

If you have 10,000 followers and launch your LinkedIn newsletter today:

Expect at least 1,000 subscribers within 7 days of launch

On average, 50% of subscribers read what you publish weekly

Weekly Publishing Power

When you publish weekly:

You're in their face more often

You're constantly proving your expertise

You can invite readers to live video events

From those 500 weekly readers, over a span of four weeks:

Expect at least 3 inbound leads

Close 1 client

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The Conservative Calculation

Now, let's say the universe is conspiring against you. Instead of getting one inbound client from each lever (posts, live video, newsletters), let's say only ONE of these three levers works.

At worst, you're generating one inbound client per month on LinkedIn.

Revenue Projection

| Offer Size | Monthly Revenue | Annual Revenue | |------------|-----------------|----------------| | $10,000 | $10,000 | $120,000 | | $25,000 | $25,000 | $300,000 |

And remember—this calculation:

Does NOT include downselling

Does NOT include follow-up with leads who didn't close

Does NOT include cross-selling

Does NOT include retaining or upselling current clients

Does NOT include viral posts or outlier content

It's an extremely conservative estimation.

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Which Lever Should You Focus On?

Focus on Posts if:

You have fewer than 4,000 LinkedIn connections

You're building your network from scratch

You need to establish credibility and visibility

Focus on Live Video if:

You have 5,000+ connections

Your network knows, likes, and trusts you

You're a genuine expert who can deliver live without a script

Focus on Newsletters if:

You have 10,000+ followers

You can commit to weekly publishing

You want a direct line to your audience's inbox

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The Strategy in Action

For maximum results, apply pressure to all three levers:

Post daily (at least 10x per week) to build visibility and nurture your network
Host one live video event per month and max out your 4,000 invites
Publish a newsletter weekly to stay top-of-mind with subscribers

Even if you're just getting started, begin with Lever 1 (posts) to grow your network to the point where you can fully leverage live video and newsletters.

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Ready to Apply These Levers?

The math is clear. LinkedIn offers a platform where you can:

Reach thousands of potential clients weekly—for free

Build a segmented list of interested prospects

Close high-ticket clients consistently

If you're interested in learning how to actually execute these strategies—like creating your first live video, launching your newsletter, or knowing what to publish consistently—check out the additional resources below.

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Watch the full strategy breakdown: Watch on YouTube

Connect with Shanee Moret: Subscribe to Shanee's YouTube channel for more LinkedIn marketing strategies, or send a connection request on LinkedIn to inquire about one-on-one coaching.