2026 LinkedIn LIVE Video Strategy for Business Owners

I have hosted more than 100 LinkedIn Live sessions and built an audience of almost one million followers on LinkedIn. Across all those events, I saw one clear pattern: when a business owner uses LinkedIn Live with a clear system, they create steady demand for their high-ticket offer.

The 6-Step Strategy I Use and Teach

1. Use Your Network as a Real Growth Asset

LinkedIn gives you a major advantage with Live video:

• You can invite 1,000 first-degree connections each week to your event
• That adds up to 4,000 people every month—for free
• On average, 500 people will click "attend"
• On average 70+ people will show up live
• Close just 1 client at $25K and that's $300K a year

4,000 Connections Gives You a Major Advantage

If you have 4,000 connections or more, you already have a built-in audience for your events. Teams can grow this even more—three team members hosting together can send 12,000 invites each month.

2. Set a Steady Live Video Rhythm

A. Host One Core Event Each Month

This is your main session. You send all 4,000 invitations. You teach a focused topic that solves a real problem. This event alone can fill your pipeline for the month.

B. Add "Pop-Up" Lives (1–3 per Month)

These shorter sessions help you practice, test ideas, build comfort on camera, and raise your organic reach. If you're new to video, start with the 21-Day Video Challenge to build your confidence first.

3. Choose Topics That Attract Your Ideal Prospects

Your topic determines who shows up. How you deliver the topic determines whether you get inbound.

Use topics tied to:

• The highest-value problems you solve
• The areas where you have lived experience
• Where you can leverage previous client case studies

Don't go broad. Don't go top of funnel. Lives are meant to convert. Talk about things that the prospects who buy with the least resistance have asked you about.

4. Promote Your Event Like a Launch, Not a Post

1. Send a LinkedIn Newsletter Announcement — Newsletters leverage LinkedIn's domain authority and get delivered directly to subscribers
2. Post Daily Content Related to Your Topic — For 7–14 days before your event, share posts and short videos that connect to your topic
3. Use Simple, Clear CTAs — "I'm breaking this down live next week, join me."

5. Deliver With Energy, Confidence, and Clarity

After hosting over 100 LinkedIn Live sessions, I can say this with confidence: your delivery matters just as much as what you share.

People stay when you speak with energy, share your lived experience, and show real interest in the topic. You don't need to be perfect. You need to be present.

6. Turn Each Live Event Into a Full Content Engine

One live event produces weeks of content when you repurpose it well:

• 4–8 short video clips
• 1 YouTube video
• 2–4 LinkedIn newsletter articles
• 1 podcast episode
• Quote posts and graphics

Related: $1.2 Million LIVE Video Strategy for Established Business Owners

The Revenue Impact

When business owners follow this system, one strong live event can bring in one to three high-ticket clients a month. If your offer is $50K–$250K, this can add:

• $400K–$750K per quarter, or
• $1.6M–$3M per year

LinkedIn Live video drives results because it builds trust quickly and shows your expertise in real time. Leaders now compete with endless AI-generated content. Buyers want to see real people with real experience solving real problems.

Let's grow together,

Shanee Moret