Alex Hormozi just declared his media strategy for the future in two words: "Live, interactive." Gary Vee has been preaching live social shopping for over a year. Meanwhile, live streamers like IShowSpeed and Kai Cenat are demonstrating cultural influence that dwarfs traditional celebrities. The message is clear: live video is the future of marketing, and the time to start is now.
Key Takeaways
The Story That Changed Hormozi's Mind
Alex Hormozi shared a conversation he had with Mr. Beast that completely shifted his perspective on live video.At a soccer game, they brought out different types of influencers onto the field and measured audience response:
- A-list celebrities: Normal applause
- Short-form video creators: Slightly bigger, but not drastically different
- Long-form video creators: Biggest gap so far
- Live streamers: Demolished everyone. No comparison.
The applause for live streamers was so much greater than every other category that it changed how Hormozi thinks about media strategy.
Why Live Video Wins
The Timeshare Concept
How much time will someone spend watching your content?- 30-second video: Maximum 30 seconds of attention
- 30-minute video: Could be 3, 10, or 30 minutes
- Live stream: Could be hours
More time = deeper connection = stronger relationship.
The Diamond Effect
Your personal brand is like a diamond – people need to see different facets of you:- How you react when technology fails
- How you handle questions you weren't prepared for
- Good days and bad days
- High energy and exhausted
- Looking amazing and looking tired
Scripted content only shows one polished facet. Live video shows them all, creating what Hormozi calls "stickiness" with a loyal audience.
The Trust Factor
As AI-generated content floods every platform, people will increasingly question whether content creators are even real humans.Live video proves:
The Cultural Shift Is Already Happening
Live Shopping in China
Social shopping in China is a half-trillion dollar industry – larger than the GDP of many countries.Kai Cenat's University
When Kai Cenat launched his university, he received 7 million applications in one day.IShowSpeed's Influence
The live streamer needs security guards everywhere he goes because of his cultural impact.Gary Vee's Warning
Gary V has been urging small business owners to start live social shopping for over a year, just like he urged people to start TikTok before it exploded.Why Most People Won't Do It
Live video is harder than other content formats because:- You have to actually be an expert
- You can't hide behind scripts
- Unexpected questions expose gaps in knowledge
- The facade that works in edited content falls apart
- You have to be genuinely present and engaged
This is exactly why it's valuable. The barrier to entry keeps most people out.
The QVC Principle
QVC has known for decades: 85% of live video effectiveness depends on the host.They can tell within the first minute whether someone can carry a live broadcast and generate sales. Not everyone can do it, which is why those who can are so valuable.
The 3-Step System to Start Going Live
Step 1: Put a Date On It
Just like putting a ring on a relationship, you need commitment.- Set a specific date for your first live
- Maximum 30-60 days out
- Write it down, make it real
Example: "By November 30th, I will have done my first live video."
Step 2: Study What Works
Before your first live:Watching is learning. You'll absorb techniques you can't get from reading tips.
Step 3: Create a Compounding Schedule
Build momentum over three months:Month 1: Go live once
Month 2: Go live twice
Month 3: Increase quantity, quality, or promotion
The goal is progressive improvement, not perfection from day one.
Why LinkedIn Is the Best Place to Start
If you're worried about having no audience, LinkedIn solves that problem.The LinkedIn Live Video Event Advantage
With 4,000+ connections, you can:- Create a LinkedIn Live Video Event scheduled 4 weeks out
- Invite 1,000 connections per week (4,000 total per month)
- Expect 500-650 acceptances
- Get 50-100+ live viewers (depending on your existing activity)
- 100 live viewers
- 5 high-quality inbound leads
- Close 3 clients
- $25K offer = $75K from ONE live event
The Math That Matters
And that's just the live viewers.
Replay Value
Your LinkedIn Live also:LinkedIn Newsletter Amplification
If you have a LinkedIn newsletter with 500 subscribers:The Time to Start Is Now
The First-Mover Advantage
Starting to master live video today gives you the same advantage that building a personal brand would have given you 10 years ago.The Competitive Reality
Every major marketing influencer is talking about this now:The question isn't whether live video will become essential – it's whether you'll be ahead or behind when it does.
Before 2025 Ends
Start going live before someone else in your niche does and starts eating up market share. The window for early-mover advantage is closing.---
Want to learn how to start going live on LinkedIn and dominate your niche? Send a message to Shanee Moret or email support@growthacademyglobal.com with: "Hey, my name is [your name]. I saw the video and I'd like a consultation."
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