How to Create Content That Attracts People Ready to Buy NOW

Stop convincing the resistant and start speaking to the ready. Learn the 3-step formula that shortens your sales cycle and attracts qualified buyers who are ready to pay today.

The biggest lie small business owners are sold is that you need to convince people that what you sell is important—that the problem you solve matters. That's just not true. And I'd argue it's probably costing you hundreds of thousands, if not millions of dollars every year.

When you create content designed to convince people, you're attracting those who are just beginning to realize they have a problem. You're making your sales cycle so much longer than it needs to be.

Key Takeaways

Stop convincing the resistant—speak to people who already know they need what you offer

Get crystal clear on ONE offer to prioritize for the next 6 months

Identify your top clients and understand why they bought when they did

Create content that resonates with the patterns you discover in your best clients

Use the free custom GPT (linked below) to generate targeted content topics

Shorten your sales cycle by attracting pre-decided buyers

The Symptom of Bad Messaging

You know your messaging is off when:

You get on calls with people who "aren't ready"

Prospects say they'll "get back to you"

Leads don't qualify because they're too early in their journey

Sales cycles drag on for weeks or months

You feel like you're constantly educating instead of selling

This happens because you're trying to convince the resistant instead of speaking to the ready.

What "Speaking to the Ready" Looks Like

When your messaging hits the mark, your prospect calls sound like this:

You: "When are you ready to start?" Them: "Yesterday."

Within an hour, you receive payment.

That's the power of attracting people who:

Already know the problem you solve is important

Have already decided they're willing to invest time, energy, and money

Just need to find the right solution (you)

The 3-Step Formula

Step 1: Get Clear on Your ONE Offer

I know this sounds basic, but you'd be surprised how many founders come to me wanting to build their personal brand without clarity on what they're actually selling.

Ask yourself:

What is the ONE offer that will be my priority for the next 6 months?

Which offer drives not just the most revenue, but the most profit?

Which offer do I thoroughly enjoy delivering?

What type of business do I want to build?

Example: High-ticket one-on-one coaching or consulting

Important caveat: This doesn't mean you can't have other offers in your email sequence or a downsell option. It means your front-facing social media content should focus on ONE primary offer.

I know entrepreneurs doing $1M, $3M, even $5M a year with just one major front-forward-facing offer. You need to decide what that is for you.

Note: Your offer may need to evolve, especially with AI changing the landscape. Parts of your offer might need to leverage AI, or you might need to rethink it completely if it could be commoditized quickly.

Step 2: Identify WHO Buys with the Least Resistance

Ideally, you have data from the last 18 months to inform this. Ask yourself three questions:

Question 1: Which clients have purchased this offer within the last 18 months who:

Actually did the work

Got great results

You thoroughly enjoyed working with

Write down their names.

Question 2: Why did they start with you when they did?

Something had to have happened. A trigger event. A pain point that became unbearable. If you've been paying attention during prospect calls and client interactions, you know what this is.

Question 3: What is the FIRST problem you helped them solve?

Not the ultimate transformation—the immediate, tangible first win.

Step 3: Infuse These Patterns into Your Messaging

Once you've gathered this information, you can create content that:

Resonates with people just like your top clients

Speaks to the triggers that made them buy

Addresses the first problems they needed solved

Attracts buyers closest to making a decision

This shortens your sales cycle because you're speaking directly to ready buyers instead of trying to educate cold leads.

The Free Custom GPT Tool

I've created a custom GPT that walks you through this entire process. Here's how it works:

Questions About Your Offer

The GPT will ask:

What's the one offer you want to prioritize?

What problem does this offer help your clients solve?

Why is this offer better than competitor solutions?

Example answers from my business:

Offer: One-on-one LinkedIn personal branding consulting

Problem solved: Inbound sales for high-ticket clients, weekly newsletters, monthly live events, daily posts

Differentiator: Hundreds of testimonials and case studies, proven process

Questions About Your Top Clients

The GPT then digs into specifics:

Who are three top clients who purchased in the last 12-18 months?

What's their job title?

What size is their team?

Why did they buy when they did?

What was the first problem you solved for them?

Example patterns from my clients:

| Client | Team Size | Why They Bought | First Problem Solved | |--------|-----------|-----------------|---------------------| | Izzy | 10-25 | Understands personal brand protects against AI commoditization | Consistent short video posts | | Walker | 10-25 | Wanted to market new service to new market | Live video and newsletters | | Third client | 10-25 | Wanted to go from cold calling to inbound | Short form and live video |

The Output

After you answer the questions, the GPT generates:

Common themes and triggers across your top clients

Key before and after moments

10 high-quality LinkedIn content topics tailored to attract more clients like your best ones

Example topics generated for my business:

Why founders with 10-25 person teams need a personal brand to protect against AI
From cold calling to clients messaging you: How one founder rewired her lead flow in 90 days
Short form video for CEOs who still want to be the face of the brand without eating their day
What to post on LinkedIn when you're a founder and not a content creator
Three signs you're relying too much on referrals and need to start your own visibility
Why newsletters are the secret weapon most founders overlook
The LinkedIn strategy for founders going after high-ticket clients

Notice how each topic:

Speaks to the specific buyer profile (founders, 10-25 person teams)

Addresses real triggers (AI commoditization, cold calling frustrations)

Connects to actual wins (inbound leads, visibility)

Why This Works

When you create content based on patterns from your best clients:

You resonate with similar buyers who are in the same situation
You speak to real triggers that prompt purchasing decisions
You address actual first problems that people actively want solved
You attract pre-decided buyers instead of cold leads
Your sales cycles shorten dramatically

Take Action Now

Get clear on your ONE offer for the next 6 months
List your top 3-5 clients who got results and were great to work with
Document their triggers (why they bought when they did)
Identify the first problems you solved for each
Use the custom GPT to generate targeted content topics
Create content that speaks to the ready, not the resistant

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Ready to master your messaging? Watch the full tutorial on YouTube and subscribe to Shanee Moret's channel for more content strategy and personal branding insights.

Want access to the custom GPT and our full Content GPT Bundle? Check the video description for the link and current offers.