LinkedIn is rolling out three new post analytics that will transform how you understand your content performance. These insights go far beyond impressions and likes—they show you exactly who's visiting your profile, following you, and clicking your links. Here's everything you need to know about these game-changing updates.
Key Takeaways
The Three New Analytics
1. Profile Viewers From This Post
This is critical because your LinkedIn profile should serve as a landing page. If it's optimized correctly, visitors will immediately understand:All of this should be answered at the top of your profile without scrolling.
2. Followers Gained From This Post
Track how many new followers came from a specific post. When something resonates, this helps you recognize it and keep that momentum going—especially if you're in a growth phase.Interesting note: LinkedIn doesn't show "connections gained from this post." Why? Probably because you can only have 30,000 connections but unlimited followers.
3. Premium Custom Button Interactions
If you're a premium member, you can measure how many people clicked your custom profile button after viewing a post—whether it links to your website, newsletter, or booking page.This shows how your content drives next steps.
Why This Matters: The Reality of Dark Social
LinkedIn has massive "dark social" activity. Many of your audience members—especially high-level decision makers—don't want to publicly engage with your content.Why? Their activity is public. CEOs and executives might:
And never engage once until they're ready to buy.
I have clients who tell me, "I've been watching your content for years," yet they never liked, commented, or shared a single post until they became a client.
This can be frustrating when you're starting out and only getting one like. But now, these analytics ease that frustration by showing you the real activity happening behind the scenes.
How to Access These Analytics
For every post, you'll see:Click View Analytics to see:
Note: This is currently in beta. If you don't see it yet, wait a week or two—these features typically roll out in waves.
Real Data Insights
Here's what I found analyzing my own posts:Text Post Example
This is exactly my target audience.
Live Video Example
Even with "low" numbers, the live video converted better because the right people showed up.
The Trend I'm Seeing
Looking at my data, a clear pattern emerges:Here's why that last point matters: Every time someone new visits your profile, LinkedIn prompts them to subscribe to your newsletter. If 50% say yes, that's four more people you can reach in their inbox every week.
Don't Just Chase Views
The biggest mistake? Doubling down on content that gets the most views without checking who's viewing.One video might get the most views, but if the top viewers are the wrong company size, wrong location, or wrong job titles, you're optimizing for vanity metrics, not conversion.
Always check:
Make sure they match who you actually want to reach.
How to Use This Data
Challenge: Audit Your Last 10-15 Posts
Use AI to Find Patterns
Take screenshots of your analytics and feed them to ChatGPT or Manus AI. Ask it to:The Funnel Mindset
Think of it like a funnel:If a million people landed on your LinkedIn profile today—even if it wasn't fully optimized—a percentage would click your button, and from there, roughly 30% might register for whatever you're offering.
The goal isn't just visibility. It's getting people from your content to your profile to your conversion point.
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Watch the full breakdown with screen shares: NEW LinkedIn Analytics for Content Marketing
Subscribe to Shanee Moret's YouTube channel for more LinkedIn strategies and content marketing tips: youtube.com/@ShaneeMoret