1,000,000 Views with LinkedIn Video Trends Feature

LinkedIn Video Trends is a new feature in their video beta feed that's helping creators reach massive audiences. These are suggested topics for you to create videos around—and the results can be staggering. I published a video using this feature about a week ago on the topic "Career Lies," and it's now approaching 1,000,000 impressions. Here's exactly how to find it, how to use it, and my process for creating a trend video that stands out.

Key Takeaways

Video Trends are LinkedIn's suggested topics — They appear in the mobile video feed beta

Massive reach with minimal engagement — Videos can get 500K+ impressions with just 50-100 likes

It's TikTok-style scrolling — The video feed works differently than regular LinkedIn posts

Mobile only (for now) — You need the latest LinkedIn app to access this feature

Strategy still matters — Going viral means nothing if it doesn't resonate with your target audience

What Are LinkedIn Video Trends?

Trends on LinkedIn are suggested topics that appear in their new video feed. Think of it like TikTok's "For You" page—users scroll through short videos, and LinkedIn is actively promoting content that fits current trends.

The engagement dynamics are completely different from traditional LinkedIn posts. A few years ago, getting 500,000 impressions required extremely high like/comment/share ratios. Now, a video with 50-100 likes and 9 comments can reach half a million people because it's in that scrollable video feed.

How to Find LinkedIn Video Trends

Open the LinkedIn mobile app (iPhone or Android)

Click the video icon at the bottom of the screen

Look at the top of the screen — You'll see "Suggested" and different trending topics

Click the circle icon (top left, next to "Suggested") to see "Today's Top Trends"

Not seeing it?

On iPhone: Delete the app and redownload to get the latest version

If still not visible: It's in beta and rolling out in waves

Pro tip: Being an active video creator increases your chances of getting early access

Today's Top Trends Examples

When I checked, the trends included:

Job Title Match Pace

Salary Negotiation Don'ts

Counting (trend format)

Google I/O (tech news)

My Process for Creating Trend Videos

The goal isn't just to participate in a trend—it's to stand out while staying relevant to your audience.

Step 1: Check What's Already Trending

Before creating anything, I scroll through the existing trend videos to understand:

What are people saying?

How are they presenting the information?

What's getting the most engagement?

Step 2: Find the Gap

I'm looking for what's missing. If everyone is saying the same thing, my video won't stand out. I need to:

Fill a gap in the conversation

Bring my unique expertise

Make it relevant to MY audience (business owners)

Step 3: Connect to What You Know

For the Google I/O trend, I noticed people talking about AI updates, but few were connecting it to what business owners specifically need to know.

My angle: Google AI Mode is changing search forever. Business owners need to understand how this affects their visibility. LinkedIn newsletters rank well on Google. YouTube videos rank well too. This is actionable for my audience.

Step 4: Create and Post

To add to a trend:

Find a video in the trend you want to join

Click "Add to this trend" (above the creator's name or via the camera icon)

Record your video (or upload from camera roll)

Edit in an app like CapCut if needed

Click Next, add your caption, and Post

Important: Trend videos can't be scheduled—you have to post immediately.

What I Look for in Trending Videos

When analyzing the competition, I pay attention to:

Hooks that grab attention:

One creator started with "Phones are going to go away. The internet as we know it will disappear." That got my attention immediately—much better than "Here are three Google I/O updates."

Comments section:

What questions are people asking?

What resonates most?

Presentation style:

How are top creators structuring their content?

What makes their delivery engaging?

Example: My Google I/O Trend Video

Instead of just listing updates, I focused on what matters to business owners:

"One of the biggest updates from Google's I/O event that rarely anyone is talking about—but you as a business owner need to know—is that Google now has AI Mode.

What does this mean? Let's say you're a career consultant for medical sales reps. If someone searches for help, they're no longer going to see 50 pages of results. They're going to see just a few recommendations.

The question is: How do you become one of those few?

My approach: LinkedIn newsletters (they rank heavily on Google) and long-form YouTube videos (Google owns YouTube). If you're consistently creating content, AI will recognize you as an expert and be more likely to suggest you."

This connects the trend to actionable advice for my specific audience.

Key Reminders

Not every trend video will go viral — But trends increase your chances of gaining visibility quickly

Match trends to your expertise — Don't force it if you have nothing valuable to add

Think about your audience — What would interest them? What would be useful? What do you actually know about?

Quality over participation — One strategic trend video beats five generic ones

The Bigger Picture

LinkedIn is clearly pushing video content. The video feed gives creators access to a TikTok-style discovery mechanism that didn't exist before.

If you're not experimenting with LinkedIn video trends, you're missing a significant opportunity to reach new audiences—potentially hundreds of thousands of people who would never have found your content otherwise.

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Watch my full breakdown and see the trend process in action: 1,000,000 Views with LinkedIn Video Trends Feature

Subscribe to Shanee Moret's YouTube channel for more LinkedIn growth strategies and video marketing tips: youtube.com/@ShaneeMoret