Congratulations on launching your LinkedIn newsletter! Now learn the 5 essential steps to avoid abandoning it or failing to convert subscribers into paying clients.
You launched your LinkedIn newsletter. You got hundreds (maybe thousands) of subscribers within the first 72 hours. Now you're asking yourself one very important question: What do I do now?
In this guide, I'm sharing five things you should do once you launch your LinkedIn newsletter. These steps will keep you from becoming one of two types of entrepreneurs who fail with newsletters.
Key Takeaways
Two Types of Newsletter Failures
Type 1: The Abandoner Launches their LinkedIn newsletter, publishes maybe one or two editions after the launch excitement, then completely ghosts the project.Type 2: The Non-Converter Publishes weekly, even for 12+ weeks, but still hasn't converted a single subscriber into a paying client. Their messaging is completely off.
These five steps will help you avoid both fates.
Step 1: Feature Your Newsletter on Your Profile
This simple change positions you as a thought leader immediately.How to do it:
Before: Your activity section shows random posts and comments.
After: Visitors see your newsletter library first—a curated collection of valuable content that proves your expertise.
Think of it this way: You're saying "Look at all these free, helpful resources that prove I am the expert I say I am. Here's the library. Check it out."
Step 2: Audit Your Subscriber List Weekly
This is crucial and often overlooked. Review your subscriber list by looking at the connection degree next to each name.What the numbers mean:
Why this matters: If someone remains a 2nd or 3rd degree connection, you cannot directly invite them to future LinkedIn Live video events through the event feature. And you definitely want to do that.
How to convert them:
What NOT to do: Don't send DMs that look like a book. People get this wrong constantly—they send walls of text and wonder why nobody replies.
The goal: Create a back-and-forth conversation, not a one-sided pitch.
Step 3: Prepare Your Next 4 Newsletters
Part of this preparation is choosing a sustainable system based on your bandwidth and strengths.Choose Your Creation Flow
If you're better on video (like me):If you're a better writer:
The 4-Edition Framework
Editions 1 & 2: Long-form Educational ContentExample: This article started as me answering a question I've received 20+ times in the last month: "I launched my LinkedIn newsletter. What do I do now?"
Edition 3: Case Study Case studies are powerful converters. Structure them as:
Pro tip: Live video combined with newsletter case studies is one of the fastest-converting duos on LinkedIn, especially for consultants with high-ticket offers ($50K-$100K/year).
Edition 4: Email-Style Invitation Remember: LinkedIn newsletters get delivered directly to subscribers' inboxes with approximately 45-50% open rates.
That means if you have 1,000 subscribers, 500 people are guaranteed to see your newsletter.
Use this edition to invite people to an upcoming LinkedIn Live event. Yes, you should have one scheduled!
Step 4: Understand How Newsletter Growth Works
Your newsletter growth depends heavily on the content you create on the feed and consistency.Here's how it works:
When someone new lands on your profile (not a follower, not a connection), LinkedIn automatically shows them a notification:
> "Hey, do you want to subscribe to [Your Name]'s newsletter?"
If your recent content was relevant to them and interesting, they click Accept. If not, they click Ignore.
The math is simple:
The reality check: It's extremely hard to grow your newsletter by only publishing weekly editions. You MUST also post content on the feed:
If you thought launching a newsletter meant you could stop creating daily content... you thought wrong.
Step 5: Review Analytics Monthly
LinkedIn provides valuable analytics for your newsletter. Focus on these metrics:Primary Metric: Open Rate
This shows:Why it matters: The ultimate power of LinkedIn newsletters is reaching people's inboxes on behalf of LinkedIn itself. The open rate tells you if your subjects and timing are working.
How to Use This Data
Let's say your first four newsletters had these open rates:Newsletter 3 significantly outperformed. Ask yourself:
Then test your hypothesis in future editions.
The worst thing you can do: Completely ignore analytics and never double down on what your audience actually responds to.
Quick Reference: Newsletter Styles
| Style | Best For | Frequency | |-------|----------|-----------| | Long-form Educational | Building authority, proving expertise | 2x/month | | Case Study | Converting subscribers to clients | 1x/month | | Email-style Invitation | Driving event attendance | 1x/month | | Curated Resources | Adding value, building trust | As needed |The Newsletter + Live Video Power Combo
If you're a consultant with high-ticket offers, here's the winning formula:- Publish case study newsletters featuring client transformations
- Host LinkedIn Live events discussing the same topics
- Invite newsletter subscribers to the live events
- Convert engaged attendees into discovery calls
This combination leverages LinkedIn's organic reach (lives) with guaranteed inbox delivery (newsletters) for maximum impact.
Take Action This Week
---
Want more LinkedIn growth strategies? Watch the full tutorial on YouTube and subscribe to Shanee Moret's channel for weekly tips on personal branding and content strategy.
If you launched your LinkedIn newsletter after watching one of Shanee's videos, share in the comments! It shows that free YouTube content truly makes a difference.