Go from cold outreach to 100% inbound. Build a personal brand that pulls clients toward you.
Created by Shanee Moret who has:
Most LinkedIn courses teach outdated tactics. This system is built for where the world is going.
AI is changing how clients find you. This system is designed to make you visible to both humans AND AI search—so you get recommended, not ignored.
Short clips don't build trust. In-depth video proves your credibility in ways text never can. When prospects see you think on your feet, they trust you.
Only 1% of your competition goes live. Live video is unedited, unscripted proof that you're real. It's the ultimate trust signal in an AI-generated world.
LinkedIn newsletters leverage massive domain authority. Your content ranks in search. You own the distribution—not the algorithm.
Most people post without direction. We start with strategy: one goal, one ICP, one CTA, one category. Everything else follows.
This isn't about hacks or tricks. It's a repeatable system you master over time. The more you do it, the better you get—and the more it compounds.
"The more quality people that see you, the more probability of success — because you earn trust at scale."
For too long, business owners have chased clients through cold DMs, cold emails, and exhausting networking events. Before social media, it was by necessity. The way to get clients was to hunt them down one by one.
Today, you can reach millions directly through video. There's no longer a need to beg for attention from people who don't know you exist — especially as their inboxes overflow and their patience runs dry.
The old playbook of outbound prospecting is obsolete.
But while the world has changed, most business owners have not. Still trapped in amber are the old habits: sending cold pitches, buying lead lists, and praying someone responds.
The resulting business is exhausting and fragile. You're always one slow month away from panic.
You may not be interested in building a personal brand, but your competitors are. And if you stay invisible, you're forfeiting your right to be the obvious choice.
Being visible is hard, but it must be done, and it must be done by you. Your passion, expertise, and conviction can't be simulated by a marketing agency or a ghostwriter.
The best spokesperson for your business is not the one with the most polish or the biggest following. It's the one who holds the knowledge, who can not only describe what they do but fight for it and win.
You would never outsource your service delivery — and when it comes to convincing strangers to trust you, your face is the product.
Only 1% of your competition goes live on video. For the first time in history, you can outrank global brands — if you're willing to show up.
Going visible doesn't mean posting randomly. It means building a machine that compounds your trust over time:
If the live sucks, all the repurposed content sucks. The better the crude oil, the better everything downstream.
Years ago, I started building on LinkedIn. It changed my life. But what changed my life more is helping other business owners get seen.
The conventional way has its allure. Stay behind the scenes. Let some removed marketing tactic do the work. Spare yourself the discomfort of putting your face out there.
But that way is incompatible with greatness.
Reject invisibility. Build your own platform. Build your own audience. Earn trust at scale.
Go visible.
Start free. Go deeper when you're ready.
Free resources to begin attracting clients
Free live training every weekday. Build your video confidence and start posting consistently.
Join Free →Free AI tool that helps you write a LinkedIn About section that attracts ideal clients.
Use Free →Complete guide to building inbound authority in the age of AI search.
Read Guide →Why live video converts at 10-30% and how to implement it for your business.
Read Article →Subscribe to "Live Video for Entrepreneurs" — strategies delivered to your inbox.
Subscribe →Tutorials, live streams, and deep-dives on LinkedIn marketing strategies.
Watch →Get the GPT Bundle — AI tools + coaching to create content that attracts your ideal clients.
Get GPT Bundle — $497Most clients see their first inbound leads within 30-60 days of consistent video posting. The full transformation to 100% inbound typically takes 90 days.
No. You need to be willing to start. The 21-Day Video Challenge is specifically designed to build your confidence. Your first videos won't be great — and that's okay.
One live video per week can be repurposed into 4-5 newsletters, 8-12 short videos, and 3-5 text posts. The system is built for busy business owners.
No. This is exclusively for business owners who want to attract clients. If you're looking for a job, this isn't the right fit.
Most courses teach you to post text content. I teach you to build a video-first system that AI search will prioritize. Only 1% of your competition goes live — that's your advantage.
No. Personal brand requires your face. If you're not willing to do video, none of my systems will work for you. That's why I'm direct about it upfront.
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